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  • “... top quality writing as well as business and marketing insights.”
    Nicola Bailey, Owner, Paper Plane Innovations Facilitators Pty Ltd

  •  “Dana Strong has written a number of web articles and web content for me and my clients. She is excellent.”
    Deborah Jackson, Owner, Jackson Marketing

  • “...opened my eyes to the differences we need to consider about copy for website compared to other printed mediums.”
    Vicki Sparks, Founder/Director, ConnectWorking

  • “Dana Strong writes great content. It's that simple.”
    Daren Hawes, CEO, Web Design Magic

  • “... we would certainly recommend Dana Strong to anyone wanting to jack up their website words/  presence/  visibility to search engines.”
    Antony (Tony) Carter, CEO, Carter Business Solutions

  • Strong Ideas have provided a creative flair to recent online marketing material contracted for the Diablo Group. The unique style of writing and research by Strong Ideas is a welcomed addition to our team.
    The Diablo Group

  • “Strong Ideas has helped me to reposition clients' businesses to appeal more to their target audience.”
    Maria Anderson, Owner, Sustainable Marketing Solutions Australia

  • “Dana Strong is a creative, concise and clever web writer who is big on readability and usability.”
    Sally Bagshaw, Owner, Snappy Sentences

  • “Dana Strong is an exceptional web content writer and web usability expert.”
    Bo Janiga, Channel Manager Self Service / Online, AAPT

  • “Strong Ideas’ website copywriting is creative and compelling.  It delivers the results our websites need - without fail.”
    Catharine MacIntosh, Zero Baggage Inc.

  •  “Dana Strong writes with a clear understanding of business and the objectives of the project. Her copywriting is always creative and on brief.”
    Peter Crocker, Owner, Peter Crocker - Copywriters

  • “... I am pleased to say that Dana Strong delivered beyond expectations in terms of efficiency, quality and on time.”
    Michael Sribney, eMarketing Manager (former), AAPT

  • Dana Strong’s work was always of extremely high calibre, always on time and Dana was able to pick up our tone, style and corporate message very quickly.”
    Penny Bryant, Internal Communications Manager (former), AAPT

  • “Strong Ideas’ contribution adds considerable value to the end result for my clients.”
    Maria Anderson, Owner, Sustainable Marketing Solutions Australia

  • “... All on time, on budget, in a truly friendly manner. Absolutely recommend her for web content and web usability.”
    Bo Janiga, Channel Manager Self Service / Online, AAPT

  • “I can highly recommend Dana not just for speaking opportunities but also for the content and help she can provide all her clients.”
    Vicki Sparks, Founder/Director, ConnectWorking

  • “Dana Strong not only understands the concepts of writing engaging words, but also the concepts that apply to web sites.”
    Daren Hawes, CEO, Web Design Magic

  • “I value Dana Strong’s insights. She is a great writer.”
    Maria Anderson, Owner, Sustainable Marketing Solutions Australia

  • “Dana Strong’s attention to detail, professionalism, and experience sets her apart from other writers out there.
    Sally Bagshaw, Owner, Snappy Sentences

  • “Dana Strong is a master of taking on a very complicated area of content, working with stakeholders and subject-matter experts and delivering superb results.”
    Bo Janiga, Channel Manager Self Service / Online, AAPT

  • “Dana Strong has outstanding web content structuring skills.”
    Peter Crocker, Owner, Peter Crocker - Copywriters

About Us

Dana StrongExceptional copywriting built on strong foundations

If you need powerful, professional copywriting, you can rely on Strong Ideas.  Let us help you harness the power of words to create clear messages that ‘hit home’ with your readers.

Dana Strong is the founder and principal copywriter of Strong Ideas.  Her knowledge and experience provide the solid core of Strong Ideas’ expert, effective copywriting services.

Education

  • Bachelor of Arts, Mass Communications (p.r., marketing, journalism, corporate communications)
  • Master of Business, Asia Pacific  

Experience

Dana developed an expertise in writing for both business and consumer audiences through wide-ranging international positions with Nortel, Motorola and IBM.  Her responsibilities included:

  • Comprehensive marketing strategy development and execution
    • Advertising
    • Branding
    • Brochures and other print collateral
    • Website content
    • Press relations
    • Newsletters
    • Articles and editorials
    • Direct mail and email campaigns
  • Internal communication and client communication management
  • Proposal development and writing
  • Business, market and competitor research, analysis and strategic plan writing
  • Presentation development and delivery

As Manager of Competitive Intelligence for a division of Motorola, Dana was a pioneer in the field of online research and analysis.  Through studying hundreds of websites, she learned:

  • how online audiences interpret information
  • how online information needs to be presented in order to get the right messages across
  • how to get website readers to act 

Passion

Dana is passionate about providing clients with outstanding copywriting that meets or exceeds their expectations.  She feeds her passion by:

  • studying and practicing copywriting techniques
  • following master international copywriters
  • attending copywriting conferences
  • keeping up with copywriting best practices and trends through her network of professional writers 

Exceptional copywriting that gets results

When Strong Ideas writes your copy, you get writing that gets results.  Dana will either write your copy herself, or she will proofread and edit the copy written by one of Strong Ideas’ professional contract writers.  You can be confident you’ll get high quality, results optimised copy.  Every time.

Why not find out what Strong Ideas’ satisfied clients have to say about Dana and her team?

Are you ready to get started on your copywriting project?  Call Strong Ideas on 0412 466 199 or send us an email with your requirements.  You’ll be happy with the results. 

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