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“... top quality writing as well as business and marketing insights.”Nicola Bailey, Owner, Paper Plane Innovations Facilitators Pty Ltd
“Dana Strong has written a number of web articles and web content for me and my clients. She is excellent.”Deborah Jackson, Owner, Jackson Marketing
“...opened my eyes to the differences we need to consider about copy for website compared to other printed mediums.”Vicki Sparks, Founder/Director, ConnectWorking
“Dana Strong writes great content. It's that simple.” Daren Hawes, CEO, Web Design Magic
“... we would certainly recommend Dana Strong to anyone wanting to jack up their website words/ presence/ visibility to search engines.” Antony (Tony) Carter, CEO, Carter Business Solutions
“Strong Ideas has helped me to reposition clients' businesses to appeal more to their target audience.”Maria Anderson, Owner, Sustainable Marketing Solutions Australia
“Dana Strong is a creative, concise and clever web writer who is big on readability and usability.”Sally Bagshaw, Owner, Snappy Sentences
“Dana Strong is an exceptional web content writer and web usability expert.”Bo Janiga, Channel Manager Self Service / Online, AAPT
“Strong Ideas’ website copywriting is creative and compelling. It delivers the results our websites need - without fail.”Catharine MacIntosh, Zero Baggage Inc.
“Dana Strong writes with a clear understanding of business and the objectives of the project. Her copywriting is always creative and on brief.”Peter Crocker, Owner, Peter Crocker - Copywriters
“... I am pleased to say that Dana Strong delivered beyond expectations in terms of efficiency, quality and on time.”Michael Sribney, eMarketing Manager (former), AAPT
Dana Strong’s work was always of extremely high calibre, always on time and Dana was able to pick up our tone, style and corporate message very quickly.”Penny Bryant, Internal Communications Manager (former), AAPT
“Strong Ideas’ contribution adds considerable value to the end result for my clients.”Maria Anderson, Owner, Sustainable Marketing Solutions Australia
“... All on time, on budget, in a truly friendly manner. Absolutely recommend her for web content and web usability.” Bo Janiga, Channel Manager Self Service / Online, AAPT
“I can highly recommend Dana not just for speaking opportunities but also for the content and help she can provide all her clients.” Vicki Sparks, Founder/Director, ConnectWorking
“Dana Strong not only understands the concepts of writing engaging words, but also the concepts that apply to web sites.”Daren Hawes, CEO, Web Design Magic
“I value Dana Strong’s insights. She is a great writer.”Maria Anderson, Owner, Sustainable Marketing Solutions Australia
“Dana Strong’s attention to detail, professionalism, and experience sets her apart from other writers out there. Sally Bagshaw, Owner, Snappy Sentences
“Dana Strong is a master of taking on a very complicated area of content, working with stakeholders and subject-matter experts and delivering superb results.”Bo Janiga, Channel Manager Self Service / Online, AAPT
“Dana Strong has outstanding web content structuring skills.” Peter Crocker, Owner, Peter Crocker - Copywriters
Because we quote each project individually, it’s important that we scope your requirements thoroughly. The things we will need to know include:
Really effective copywriting depends on the writer knowing your business inside and out. We need to know all about
Strong Ideas has developed an extensive questionnaire which guides us through the process of discovering what we need to know. To begin the discovery process, you can either fill in the questionnaire yourself, or we can talk you through it.
You also need to provide us with any and all additional business material and marketing collateral you can. The more information we have, the better we can write for you. We are happy to sign confidentiality agreements so you can provide us with your business plans and other sensitive but insightful information.
Armed with the information you provide us with, we delve further into our research. We exhaustively study and analyse the materials you supply in order to gain insight into all aspects of your business. We often carry out competitor analysis and discover things about your competitors and their strategies that you didn’t know. We often reach deeper into the psyche of your potential customers and find out ways to make you appeal to them that you never would have thought of.
When we have a comprehensive understanding of your business, your business environment, your target audience and your goals, we brainstorm how to effectively and creatively use words to make you stand out from your competition and attract potential customers. We make a plan and develop a structure that will best showcase the words to get your message across and achieve your goals.
When we write website copy, we follow proven website writing principles and usability guidelines (to find out more about these, check out our blog). When we write for print, we enhance copywriting basics and established formats with our creativity and practiced skill. We write copy that will appeal to your target audience – often in ways you’ve never even thought of.
Most of the time, our clients are happy with our first draft submissions. However, 2 rounds of revisions are included for FREE with every project. That gives us the opportunity to play around with the words until you are completely satisfied.
That’s it. That’s how we work. Sound simple? As you can see, our effective copywriting is based on extensive study and analysis before we even begin to write. That’s one of our benefits. Business owners often gain a lot of insight into their own business from us because we are able to take an “inside out” view and show them how their business is seen in their market and by their customers.
Business owners are frequently too close to their products and services to be able to have this unbiased view. That’s why they hire Strong Ideas!
Readers come to your website for information. The information they find on your website has the power to convert them from readers into customers. If your website doesn’t have the right information, readers will simply leave. So what’s the most important element of you website? The information – which is presented with words.
Website development is important. Website design is nice. Website words are crucial.
Make sure you budget for the most important element of your website’s success: Web Words that Work.
Get the latest website copywriting hints & tips in our e-Newsletter
WORDS 4 THE WEB
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